iSEE Store Innovations is a global design and manufacturing company that loves a challenge. We develop innovation retail solutions that maximize space productivity and announce brand presence with authority. We do this with a deep understanding of both the brand and retailer objectives within an ever-increasing complexity of the marketplace. In short, we make stuff that really works!



Joe Vonder Haar

Chief Executive Officer

Over 25 years at Anheuser-Busch, Inc. driving business in the c-store channel and closing his AB career as VP of Convenience Channel. Continues to nurture his passion for innovation in small-format with the founding of iSEE Store Innovations and maintains a high-level presence at NACS – the National Association of Convenience Stores – and is currently the Chair of the NACS Supplier board.

Email Joe, click here: Send Mail
(314) 852-6598

Steve Brenner

Chief Creative Officer
Steve has been in the creative business for over 25 years, working with some of the top brands around. He spent 11 of those years owning his own agency in St. Louis, The Shaw Company, where he helped brands like Bud Light realize their potential at retail with advertising and promotions. As the Chief Creative Officer he brings his brand and retail creative experience to help ideate and design iSEE products as well as market the company. In addition, Steve and his team offers brand graphics and creative capabilities to iSEE customers. Email Steve: Send Mail
(314) 369-7021

Mark Schaefer

Chief Operating/Financial Officer

Mark has over 30 years developing and manufacturing refrigerated merchandising products for retail stores. Spent 27 years with Hussmann Corporation, the leading supplier of refrigerated display merchandisers for foodstores. Spent 15+ of those years in international markets and working with retailers and beverage companies in developing countries. Has many years of global manufacturing,  product development, and sourcing experience. He loves working on new and innovative products and concepts.

Email Mark, click here: Send Mail
(314) 609-6844

John Thomas

Vice President of Sales
John's passion for deeply understanding his customer's needs (as well as the needs of the end consumer/shopper), and relentlessly pursuing and executing the right solutions to meet those needs, truly sets him apart from the rest. John has a unique ability to "connect the dots" from insights to action. Email John, click here: Send Mail
(314) 605-7220

Nathan Underhill

Director of Innovation
Nathan has been in the wholesale distribution space for over 10 years in key roles spanning sales, operations, acquisitions, and marketing. He has been responsible for building and maintaining lasting partnerships throughout North America and has done marketing strategy work for both Fortune 500 companies and local non-profits alike. Today he focuses on creating industry leading best practices in the product innovation space and developing strategic partnerships to bring new products to market. Email Nathan: Send Mail
(314) 681-6370

Jenni Stienkemeyer

Senior Art Director
Jenni started her career as a designer and marketing coordinator at an equipment company where she gained valuable knowledge into small format retail. As a Senior Art Director on the iSEE Creative Team, she puts her fresh design style to work in a number of ways: Developing product ideas and presentations for clients and prospects, designing the creative for retail signage and iSEE product signage, and designing visual product mockups with brand graphics so client's can see how our products can work for them at retail. Additionally, Jenni handles iSEE marketing coordination and digital marketing media for the company. Email Jenni: Send Mail

Barb Robertson

Barb brings over 25 years of bookkeeping and accounting experience to iSEE. She manages all of the accounting functions including accounts payable, billing, and accounts receivable. Barb is always willing to help and brings a positive attitude to work every day.

Melissa Vonder Haar

Senior Account Manager
Melissa comes from Winsight Media, where she spent the past five years covering the convenience channel for industry publication CSP and established herself as a leading voice for regulatory, merchandising and products trends in tobacco and e-vapor. Prior to her tenure at CSP, Melissa had an eclectic career in entertainment and digital media, working for Scholastic, MTV and even a brief stint at Saturday Night Live. Melissa also has deep roots in the beer industry, having worked as a a CMT and Brand Ambassador for Anheuser-Busch in New York City during and after college. Melissa is thrilled to combine her unique understanding of the convenience industry and digital engagement with her passion for beer to the benefit of iSee and its customers. Email Melissa, click here: Send Mail

Jessica Vonder Haar

Sales Process Manager
Since Jess was the first official employee of iSEE Store Innovations, she has a unique perspective in that she has seen every aspect of the business as it's evolved over the years. Now, she is focused on customer service. As the Sales Process Manager, she acts as the liaison between the sales and operations teams to ensure that we are living up to customer expectations. Any question you have about an order, a product, or simply just to discuss the business — Jess is your go-to girl.
(314) 704-0563

Contact Information

(888) 417-2457

Corporate Office

139 West Monroe Street, Kirkwood, MO 63122